Milk Rocks!

The Milk Rocks! Program has three major distribution channels:

  • In-schools– via milk cartons, posters, book covers and more.
  • On the web– features cool contests and sweepstakes alongside tons of content that students want music, videos, games, comics, and more.
  • Live in concerts– our concert tours visit schools throughout the country, featuring both new and established artists.

Milk Rocks! is the most comprehensive, integrated way to connect with elementary, middle, and high school students and help combat obesity and dismal nutrition standards.

In Schools, On the Web, Live Concerts